Their pet has moved house too , and needs a new clinic.
A move puts a real task in front of every pet owner, and most of them do not know it yet. There is paperwork attached, and it is the kind that has a deadline.
One veterinary per suburb · free to check
The moment
A move comes with an obligation attached
When a household moves, the microchip registry details for their animals have to be updated to the new address. It is easy to do and easy to forget, and forgetting it is exactly how a lost pet stops being findable.
Add to that a stressed animal in an unfamiliar house, records sitting with a clinic on the other side of the city, and a vaccination reminder that will go to an address they no longer live at. A welcome letter that offers to sort all of it is not marketing so much as a genuinely useful thing to receive.
the first weeks
what they are deciding
- Which clinic to move their pet's records to
- Who to call after hours in an emergency
- How to update the microchip details for the new address
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“If a pet moved in with you, we can transfer their records and update their microchip details for the new address.”
your new neighbours at your business
Your welcome gift
New patient consult, complimentary
Offers that work for veterinary clinics
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- A complimentary new patient consultation
- Free help updating microchip and registry details
- A discounted health check when transferring records
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What veterinary clinics ask us first.
No. We know a household has moved, not what is inside it, so the letter is written to be worth reading either way. In practice a pet-related welcome lands well even with people who do not have one, because it reads as a neighbourly note rather than a pitch.
Yes. Registry details are tied to the owner's contact information and address, and they need updating when you move so a found animal can be returned. The exact registry and process varies by state, so the letter points people to the right place rather than claiming to do it for them.
Other trades
A suburb holds one of each.
Holding Veterinary in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Veterinary still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally