Reach them while the old membership is still being cancelled.
Moving house is one of the few moments a person genuinely reconsiders where they train. The distance that made their old gym convenient has just stopped applying.
One gym per suburb · free to check
The moment
A move breaks the one habit that is hardest to break
Gym memberships are famously sticky, and not usually because people love the gym. They are sticky because cancelling is a small hassle and the drive is familiar. A move removes both. The drive no longer works and the cancellation is already happening.
That window is short. Within a month or two they will have joined somewhere near the new place, or fallen out of the habit entirely. Reaching them inside it is worth far more than reaching the same person in January, when every gym in the country is bidding for their attention at once.
the first month
what they are deciding
- Which gym is on the way home now
- Whether to keep training at all after the move
- Which classes fit the new commute
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“If you are looking for somewhere to train nearby, there is a fortnight waiting for you, no card needed.”
your new neighbours at your business
Your welcome gift
Two weeks, on us
Offers that work for gyms
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- Two weeks on us, no card required
- Joining fee waived for new residents
- A free session with a trainer to get started
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What gyms ask us first.
January is the most expensive month of the year to reach someone thinking about a gym, because every gym is reaching for the same person on the same day. A move is a private new year that happens all year round, and almost nobody is competing for it. You get the same intent without the auction.
Yes. Welcome letters go to homes that are bought and homes that are rented, which matters for a gym more than for most trades: renters move more often, skew younger, and are often the ones re-choosing where they train.
Other trades
A suburb holds one of each.
Holding Gym in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Gym still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally