Be the salon that ends the worst part of moving.
People will drive across a city rather than risk a new hairdresser. Moving takes that option away, and turns a trusted relationship into an anxious search.
One hairdresser per suburb · free to check
The moment
The hardest thing on the list to replace
Of everything a new mover has to find again, this is the one they put off longest and worry about most. A bad coffee costs four dollars. A bad cut is on show for two months.
So they wait, they ask a neighbour, they scroll reviews, and eventually the roots force the issue. A warm letter that arrives before that point does something an ad cannot: it makes the first appointment feel like a recommendation from the neighbourhood rather than a gamble.
the first six weeks
what they are deciding
- Who to trust with a first cut in a new suburb
- Whether to keep driving back to the old salon
- Where to go before a wedding, a job interview, a school photo
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“Finding a new salon is the part everyone dreads, so we would like to make your first visit an easy one.”
your new neighbours at your business
Your welcome gift
20% off your first appointment
Offers that work for salons
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- Twenty per cent off your first appointment
- A complimentary consultation before you book
- A free treatment with any colour service
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What salons ask us first.
It feeds it. A new mover has no local network yet, which is exactly why word of mouth cannot reach them and why they are so hard to win. Get them in the chair once and they become the person recommending you to the next family on the street.
Yes, and for a lot of salons it works better. The barrier for a new client is trust, not price. A complimentary consultation lets them meet you before committing to anything, and it is often an easier thing to say yes to than money off.
Other trades
A suburb holds one of each.
Holding Hairdresser in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Hairdresser still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally