Be the cafe they walk to on their first Saturday.
A coffee order is the fastest habit a new mover forms and the slowest one they break. The cafe that gets there first is usually still getting the order two years later.
One cafe per suburb · free to check
The moment
Coffee is decided before the boxes are unpacked
Almost nothing else on a new mover's list gets settled as quickly. They are surrounded by cardboard, the kettle is packed somewhere, and within a day or two they walk out looking for somewhere close that does a decent flat white.
Whichever cafe they find that morning gets tried. If it is good, it stops being a choice and becomes a routine, and routines in a suburb are remarkably durable. That entire decision usually happens before a single one of your competitors knows the household exists.
the first week
what they are deciding
- Which cafe is the walkable one
- Whether the coffee is worth repeating
- Where to take visiting family on a Sunday
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“There is a coffee waiting for you around the corner whenever you are ready.”
your new neighbours at your business
Your welcome gift
Your first coffee, on us
Offers that work for cafes
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- First coffee on the house
- Free pastry with any coffee, first visit
- Two coffees for the price of one, any morning this month
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What cafes ask us first.
It is not the coffee that does the work, it is the timing. You are reaching someone who has no local cafe yet and is actively looking for one, which is a very different proposition to discounting for a customer who already has a favourite. The offer is simply the reason to walk in the first time.
No. Cafe is a single place on the register for each suburb, and while you hold it no other cafe can be on a welcome letter there. A gym or a dentist can hold the same suburb, but they are not competing with you for the morning order.
Other trades
A suburb holds one of each.
Holding Cafe in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Cafe still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally