Nobody knows who still holds a key to their new house.
It is one of the first uneasy thoughts a new owner has, usually on the first night. The previous owners had keys cut. So did a cleaner, a neighbour, a tradesperson, an agent.
One locksmith per suburb · free to check
The moment
A question that occurs to everyone, once
Changing the locks is close to the only job on this list that a new mover thinks about unprompted, and they think about it early. Settlement hands over a set of keys and no record at all of how many others exist.
But it is also the job most likely to be put off, because it feels like an errand rather than an emergency. A letter in the first week catches it at exactly the point where the thought has occurred and nothing has been done about it, which is the only moment a locksmith can realistically be chosen in advance rather than in a crisis.
the first nights
what they are deciding
- Whether to rekey or replace the locks entirely
- How secure the doors and windows actually are
- Who to call when someone is locked out at eleven at night
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“You will never know how many keys to this house are out there, so we will rekey the doors at a neighbour's price.”
your new neighbours at your business
Your welcome gift
Discounted rekey, all external doors
Offers that work for locksmiths
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- A discounted rekey of all external doors
- A free security check of doors and windows
- A deadlock supplied and fitted at a set price
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What locksmiths ask us first.
Because emergency work is won by whoever is top of the search results at the moment of panic, which is expensive and never yours to keep. A rekey booked calmly in week one puts your magnet on the fridge, and the fridge is where people look when they are locked out at eleven at night.
Letters go to bought and rented homes alike, and a renter cannot rekey without permission. Plenty still act on a security check, and many are buying within a few years. If you would rather concentrate on owners, say so when you enquire and we will scope the suburbs with that in mind.
Other trades
A suburb holds one of each.
Holding Locksmith in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Locksmith still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally