They have just carried a whole house up a flight of stairs.
Very few marketing moments come with the problem attached. A house move is lifting, twisting and carrying, done by people who do not do it for a living.
One physiotherapy per suburb · free to check
The moment
The one trade whose timing is already perfect
Boxes get lifted badly. Wardrobes go up stairs at awkward angles. Somebody spends a weekend on their knees laying floor protection, and by the Tuesday their lower back has an opinion about it.
A letter that lands in the first fortnight arrives while that is still true, and while they have no local clinic to call. For most trades the timing of a welcome letter is a useful coincidence. For a physiotherapist it is close to the whole argument.
the first fortnight
what they are deciding
- Who to see about a back that has not settled since the move
- Where to transfer an existing treatment plan
- Which clinic takes their health fund on the spot
None of it is settled yet. Somebody gets to be first.
all of it still
up for grabs
The offer
What your letter actually says.
Your welcome letter
“If the move has left you sore, we are just down the road and we would rather see you now than in six months.”
your new neighbours at your business
Your welcome gift
Initial assessment, discounted
Offers that work for physiotherapy clinics
You choose the offer and we design the card around it. These are the shapes that tend to earn a first visit from someone who has nothing to compare you to yet.
- A discounted initial assessment for new residents
- A complimentary movement and posture check
- A first consultation at no cost, no referral needed
Examples, not a menu. Anything you can honour at the counter can go on the card.
Why it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
What physiotherapy clinics ask us first.
Nothing is guaranteed, and plenty of new movers will feel fine. What is reliable is that the letter arrives during the exact weeks when moving strain is most likely and when the household has no local clinic. You are not creating the need or predicting it, you are simply there while it is plausible.
Keep it general and let the reader make the connection. A line about the move being hard work does more than a clinical claim, and it keeps you clear of the advertising rules that apply to registered health practitioners. We will draft to whatever your compliance requires.
Other trades
A suburb holds one of each.
Holding Physiotherapy in a suburb does not stop anybody else holding theirs. These are the neighbours you would share a letter round with, never the competition.
Reply card
Is Physiotherapy still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally