New mover letters · Australia
Be the first hello a new neighbour gets.
We post a personal welcome letter to every new mover in your suburb, with your offer inside. Only one business per niche, so you are never in it alongside a competitor.
Free to check · no payment, no obligation
- One business per niche
- Guaranteed delivery
- Every scan tracked
The letter
what lands on their doormat
Your welcome gift
Scan to activate it
To our newest neighbour
12 Banksia Way, Wanneroo WA 6065
One business per niche. Free to check if yours is still open.
The problem
Your best future regulars just moved in. Your marketing has no idea.
Ads get scrolled past. Shared leads get split with your competitors. And the people most likely to become your regulars, the ones who just moved in, never hear from you.
A new mover picks a cafe, a gym and a dentist in their first month or two. Whoever reaches them first usually keeps them for years. Until now, there was no way to be that first hello.
Week one
still need to find
- a coffee spot
- a gym
- a dentist
- a hairdresser
- somewhere for Friday dinner
Nothing on that list is decided yet. Somebody gets to be first.
every one of these
is up for grabs
How it works
Follow one new mover letter into the neighbourhood
A new family gets the keys
Boxes everywhere, nothing unpacked, no local anything yet. Every routine they will keep for years is still undecided.
Your letter is the first hello
Personally addressed, welcoming them to the neighbourhood, with your offer and a QR card tucked inside.
They come and find you
They scan the card to activate the offer, then walk in to claim it. One new regular in the making.
Maple & Main
Wanneroo · last 90 days
live
- Letters posted
- 214
- Offers activated
- 87
- Walked in and redeemed
- 41
Mar · Apr · May · Jun · Jul
Your dashboard fills itself in
Every letter, activation and redemption, recorded as it happens. Proof rather than promises.
See if your niche is openWhy it works
Feels like a welcome. Tracks like a campaign.
| Attribute | Feed ads | Your welcome letter |
|---|---|---|
| Where it lands | Somewhere in a scrolling feed | In their letterbox, in their hands |
| Who else is in it | Every advertiser bidding that day | Only you, in your niche |
| When it reaches them | Whenever the algorithm decides | Their first weeks in the suburb |
| What you can prove | Impressions that may never be seen | Delivery, scans and redemptions |
The register
Wanneroo 6065
- CafeClaimed
- GymOpen
- DentistOpen
- HairdresserOpen
- RestaurantOpen
- PhysiotherapyClaimed
- VeterinaryOpen
- PharmacyOpen
- SolarOpen
- RemovalistsOpen
- LandscapingOpen
- LocksmithOpen
An illustrative register for one suburb. Availability for your niche is confirmed when you enquire.
two gone this month
Exclusivity
One suburb, one niche, one business.
Whatever your trade, while you hold it in your suburb every new mover’s first offer in that niche is yours, and only yours.
Each place on the register can be claimed once, and it stays claimed while you hold it. That isn’t urgency theatre, it’s the whole product.
Tell us your niche and suburbs, we’ll tell you what’s still open.
Pricing
Simple pricing, capped by you.
A flat retainer, a fixed price per letter, and a monthly ceiling you choose.
your suburb, your niche
$299
per month
plus $8 per letter sent, up to your monthly cap
$995 one-off setup
waived until October 2026
- Exclusive rights to your niche in your suburb
- Access to our software (analytics, landing page & offer management)
- A personalised welcome letter to every new mover, bought or rented
- Your offer on a printed QR card, designed for you
- All printing and postage included in the per-letter price
- A monthly spend cap you set, so the cost never surprises you
Only one business per niche can hold each suburb, so the popular ones do get claimed.
Fair questions
Fair questions, straight answers.
With feed ads you pay for impressions, with no guarantee anyone in your suburb ever sees them, and you bid against every other advertiser. We can't promise you a click for $8, and we won't pretend to. What we can promise is a guaranteed physical delivery to a household that just moved into your suburb, with your offer inside and full tracking of every scan and redemption. It's a precision channel, not a volume one.
Exclusive, full stop. One business per niche, per suburb. While you hold your niche, no competitor of yours can be on the letters there. Businesses in other niches can hold the same suburb, but they're never your competitors.
That part is our craft, and we keep the details to ourselves. What we can tell you: it works off publicly available signals, it covers homes that are bought and homes that are rented, and it means your letter arrives in the new mover's first weeks, while their routines are still up for grabs.
A $299 monthly membership (which covers exclusive rights to your niche in the suburb and full software access) plus $8 per welcome letter sent. You set your own monthly spend cap. If your suburb has a busy month, letters stop at your cap, so the cost is always predictable.
Your QR code is unique to you, and every letter, scan and redemption feeds your own dashboard. You'll see exactly how many letters went out, how many were scanned and how many people walked in and redeemed your offer. Most local channels can't show you any of that.
Two reasons. Legally, email and SMS marketing in Australia require the recipient's prior consent, and cold calls are restricted by the Do Not Call Register, so none of those can reach a brand new mover. Just as importantly, a personally addressed welcome letter feels like a warm gesture from the neighbourhood, not another piece of marketing. That's the whole point.
It changes as spots get claimed. Tell us your niche and the suburbs you're interested in using the form below, and we'll come back to you with exactly what's open in your area.
Reply card
Is your niche still open in your suburb?
Tell us your business, your niche and your suburbs. We’ll tell you what’s open. No payment, no obligation.
- IWe confirm whether your niche is open in your suburbs
- IIYou see the welcome letter and offer card with your branding
- IIIYou decide. The spot stays yours while you hold it
we reply to every enquiry, personally